Languages spoken: English, French, and Arabic
Rachel is a creative thinker, idea generator, and an event industry speaker on topics that cover event marketing, social media and digital events. What drives Rachel is empowering associations, profit and non-profit organizations as well as meeting planners to build attendance and grow members’ engagement.
Rachel channels nearly 25 years of creative advertising experience, social media, web and mobile technology to create, brand and promote engaging, successful event marketing campaigns for national and international conferences and tradeshows. She holds an impressive track record of breaking event attendance and over 410 successful event marketing campaigns for national or international conferences and tradeshow both public and trade sector. Her creative campaign for the Ontario Hospital Association got First-place wins in multiple categories at The International Association of Exhibitions and Events™ (IAEE) Art of the Show Competition.
Rachel recently launched snöball, an event influencer marketing platform. snöball was a Top 5 finalist at the 2017 IMEX Pitch as well as an IBTM World 2017 Tech Watch Award finalist and winner of the Best use of PR.
Rachel is fluent in three languages and holds a Master’s degree in Advertising and Graphic Arts and a DES (Digital Event Strategist) certification.
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