Event Content Marketing Inspiration
A Session by Nick Borelli (Borelli Strategies, Borelli Strategies)
About this Session
Not a high-level inspirational talk! Instead, you'll get scalable ideas for marketing campaigns you can adapt and run with. Content marketing is all about moving a potential attendee through the journey of awareness into trust and these examples will move them along faster. These campaigns are designed for people with the least amount of resources but big audience growth goals.
Learn to: - Focus on authentic storytelling in order to resonate deeper. - Develop video content that appeals to the needs and behaviors of your different buyer personas. - Increase conversion by getting the most from your long-form content.